今天我们要说的是一位不太寻常的网红,虽然置身于纷繁复杂的网络之中,她却宛如一股清流,过着日出而作,日落而息的仙女般的生活,令无数人向往不已。她究竟是谁呢?
Behind the scenes with Li Ziqi, the mysterious Chinese internet celebrity with 58 million fans
坐拥5800万粉丝的神秘中国网红李子柒的幕后故事
The Chinese internet celebrity Li Ziqi is famous for her videos in which she performs the work of a farmer with the grace of a fairy.
中国网红李子柒因其视频而出名,在她的视频中,她虽然做着农活,却有着仙女般的优雅。
Her fans on social media platforms, both in China and internationally, including YouTube and Weibo, number more than 58 million.
她在YouTube和微博等国内外社交媒体平台上的粉丝数量超过了5800万人。
While the videos have a cinematic quality to them, it’s her deep knowledge of food, nature, and Chinese culture that impresses viewers.
尽管对于李子柒的粉丝而言这些视频具有电影般的品质,但真正打动观众的却是她对食物、自然和中国文化的深刻了解。
She appears to make everything from scratch, going as far as hatching baby ducklings and raising them just to make a sauce from egg yolk.
她似乎所有的东西都是从零开始做起,甚至专门孵化、饲养小鸭子只是为了用鸭蛋黄制作调味酱。
“In today’s society, many people feel stressed,” Li says.
“在当今社会,很多人都会感到压力,”李子柒说道。
“So when they watch my videos at the end of a busy day, I want them to relax and experience something nice, to take away some of their anxiety and stress.”
“所以当他们在结束繁忙的一天观看我的视频的时候,我希望他们能够放松下来,体验一些美好的东西,减轻一点焦虑和压力。”
Li is part of a growing field of online video makers in China.
李子柒是中国日益壮大的线上视频制作领域中的一员。
The market is competitive, worth an estimated US$6.5 billion and with a potential audience of hundreds of millions.
线上视频这一市场竞争非常激烈,市值约在65亿美元,潜在的观众有数亿人。
Video channels depicting rural life are a dime a dozen.
展现乡村生活的视频频道比比皆是。
But while many of these videos are fast-paced and cut with quick edits, Li’s videos have an ethereal, cinematic quality to them.
尽管许多视频都是快节奏的,并且剪辑也比较匆忙,但是李子柒的视频却有着一种优雅的、电影般的质感。
Her detractors question the one-woman-band premise, but Li brushes it off as sour grapes.
她的批评者对她独立制作的设定提出了质疑,但李子柒不以为意,认为这些人是是吃不到葡萄说葡萄酸。
Two years ago, she uploaded a behind-the-scenes video showing how she used to operate on her own.
两年前,她上传了一个幕后视频,展示她过去是如何做到独立运作的。
“I’m just filming my life,” she says. “Or rather, I’m just filming the life that I want.”
“我只是在拍摄我的生活,”她表示。“更确切地来讲,我只是在拍摄我想要的生活。
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